___CLIENT ABRAÇO ORG.

___PROJECT CAMPAING STORYBOARDS

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This Abraço campaign was aimed for collecting and recycling all types of unused electrical cables, which most people have at home.
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The creative agency idea was to make three silly, black humor TV ads, in one of them a specific character would use the wires to create a nonsense situation.

This idea was rejected by Abraço but the campaign took form by the same creative agency, The Agency.

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If you want to support this cause you can go to www.abraco.pt​