Lost in the Secret
___CLIENT A PATEIRA DA TAPADA
___PROJECT BRAND IDENTITY
​
For this logo we wanted an elegant font, with character, timeless but with a young heart.
​
After some proposals we decided that Titillium was the one, which after some customization became perfect. The final result was excellent and the customer was very pleased.
But in their point of view, the restaurant had a problem that caused it to be sparsely attended: its location, it’s in the city but far from the city center.
Within a radius of 2km the only thing you can see are trees and plants.
So we created a signature and a concept that would transform the customer "problem", in one of the most positive things the restaurant has to offer, its location and the fact that it is almost a secret.
That's how "The City Secret" ("O segredo da cidade") was born.
We are still developing the marketing campaign based on this concept.

