___CLIENT WORLD WILDLIFE FUND

___PROJECT STOP FISH WASTE

​Campaign proposal​

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The aim of this campaign was to raise awareness about the amount of fish that is wasted in deep sea fishing and about the actions we can take to not worsen this problem.



To have an idea, according to several official studies, 72% of fish stocks in European waters are already over-fished and 40% to 60% of the catch is discarded unused.



My idea was to reach people (adults) through children, touching their heart and compassion.
For this I created several funny, happy children illustrations with messages written by them, alerting us to the problem, a problem that can have serious consequences in the future, "their future".
While we learn with the children, they also grow with ecological awareness.

The illustrations can be adapted to several media, above and below the line, street murals, billboards, web flash games, coloring books, stuffed animals or temporary tattoos offered in partnership campaigns with food & beverage brands.